Car-sharing companies Amber and MyWheels take on the future together


Car-sharing companies Amber and MyWheels take on the future together.

Shared mobility is now easier and more accepted.

June 30th, 2022, Eindhoven – MyWheels and Amber are joining forces and are set to shape the business and private market of shared mobility in the coming years. Their aim is to radically reduce the impact of mobility on climate and cities. Both companies have experienced exponential growth in recent years. Tech-driven Amber with its innovative concept of a ride guarantee and data-driven technology, and market leader MyWheels with its nationwide network of shared cars.

Cars are idle 96% of the time.

Technology and scale will ensure that people can have a shared car anytime, anywhere. Joining is easy, you only pay for what you use and you help create a high-quality living environment. The two companies firmly believe that ‘sharing is becoming the better way of having’. Developments such as autonomous driving, AI and the energy transition are important catalysts in this respect.

CEO Karina Tiekstra: car sharing is becoming mainstream.

‘By joining forces with Amber, we are creating the mobility system of the future,’ says MyWheels CEO Karina Tiekstra. ‘Together, we can accelerate the transition from car ownership to car use and thus increase our impact. By combining the strengths of both organisations, we’ll be able to offer our customers a better service. We’re making shared mobility accessible to everyone. It’s becoming mainstream.’

Amber founder Hans de Penning: keep developing software.

‘Amber and MyWheels are creating the mobility system of the future,’ says Amber founder Hans de Penning. ‘We’re going to refine and perfect our software; our demand-driven shared mobility is becoming an inevitability.’

Shareholder The Sharing Group 

This combination is a logical step for investor and shareholder The Sharing Group (TSG). TSG aims to use the power of sharing to increase its social impact and reduce climate impact. 

With investors such as the Brabantse Ontwikkelings Maatschappij and Pala Group B.V., the new combination has a solid foundation.

About MyWheels

MyWheels is market leader in car sharing in the Netherlands with 240,000 users. It has the largest fleet of (electric) cars for rent in the Netherlands and is going to increase this number with 5,000 Lightyear Solars. MyWheels drives growth through a community-oriented approach. 

About Amber

Amber is the data-driven technology expert in the field of shared mobility. Amber develops software that guarantees demand-driven 100% electric shared mobility and operates primarily in the B2B market, with clients such as ABN Amro, KPN, Philips and Rabobank. Amber empowers its clients with its extremely high level of service, including its Valet Service.

Meet MyWheels

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